Impact of Photos on Web Pages


Jakob Nielsen photo content usability studyThere are many ways to convey photos and images online, yet what is the most effective method in order to maximize your web efforts?  In order to best maximize photo strategy online it’s important to understand the impact of photos on web pages.

Whether it is to increase web page conversion, help with customer retention, or simply convey information most effectively – the number one mistake most webmasters make it not having a proper “enlarge photo” option.

According to usability expert Jakob Nielsen, there are dramatic differences in the impact of different types of images on web pages, and how people interact with them.  Users pay close attention to photos and images that convey relevant information, but ignore photos intended to “jazz up” web pages.

In a usability study from 2010, Nielsen notes that:

–Photos of people are extremely relevant to informational websites such as personal sites or corporate “about us” pages.  Users spend 10% more time looking at the photos then reading the text.

–Product photos are most effective when provided with product details.  Users are likely to spend more time reading the text accompanying a photo to help make purchase decisions

–Enlarged photos and a good “click to enlarge” option is by far the most important when it comes to online photo strategy.  Not including a large enough photo option is one of the biggest mistakes webmasters make.

While users dislike big photos that get in their way, they do like looking at them when requested in-order to evaluate a product.  Nielsen says that “when users click the link to a bigger photo, they’re rewarded with one that’s maybe 20% larger. It should be at least twice as big, preferably more.”

Proudly, falls into the “preferably more” category.  A slideshow rewards a user with a truly full screen photo when clicked.  This allows avoidance of the biggest mistake most webmasters make online, and enables the best impact possible for online photos.




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More Effective Real Estate Listings is proud to partner with® to enable more effective real estate listings online.

Users can now easily share their slideshows on their® listings if they are a featured realtor that utilizes showcase listings.

If you’re a featured realtor, simply click here to create a FullScreenPhoto slideshow. Then add your FullScreenPhotos as a virtual tour in your® account in no time.®, the official site of the National Association of REALTORS®, is the No. 1 homes for sale Web site, offering more listings and essential real estate-related information, to almost 13 million consumers each month. displays home listings nearly 900 Multiple Listing Services (MLS) across the U.S., resulting in a database over 4 million existing homes available for sale or rent.

To become a featured realtor utilizing showcase listings on® and share your pixel perfect property slideshows, click here.

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Online Photos that Really Pop! – Online Photos that Really Pop!

Most social media users and online shoppers are all too familiar with seeing a photo of something they want, followed by an “enlarge” button. When a user clicks on “enlarge” expecting to see a bigger photo, they usually get the same small photo, just in different window.

For the seller this can mean the difference between a browser and a buyer. is turning such browsers into buyers across several industries.

Aric Boyles, the company’s founder, learned what all the best real estate agents already know – the only way to display professional real estate photography, especially for high-end NYC properties was in full screen at full resolution. But he found that there were only a few photography companies offering the service and at high prices. So Boyles sought out to provide an affordable service that anyone could use to easily create full screen photo slideshows. The result was, a service where a user can get unlimited full screen photo slideshows for only $5 a month.

There are dozens of online photo hosting services and slideshow creators., however, takes the best part of online photo slideshows; full screen, and makes it dead simple to create and share on any website including product listings, auctions, real estate listings, craigslist posts – anywhere a user can share photos online.

It’s memorable, made easy.  Simply upload photos, and builds a full screen slideshow for the user. Add the slideshow launch button to a website, blog, eBay listing, craigslist, Facebook — anywhere online. is the cure for the common slideshow.

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